If you have purchased a new HS510C and you are seeing symptoms such as the the reticle not turning on, blinking, or other odd behaviour, there is a simple solution.
The HS510C contains a super capacitor. It allows the sight to function even in the dark for several hours without a battery. If the sight has been stored without a battery for a period of time, the super capacitor can become discharged. Please place the HS510C in sunlight or bright artificial light for a couple of hours. This should address the issue.